Are You Utilizing Promotional Products to Grow Sales Yet?

Promotional products are a more traditional form of marketing that many companies may overlook as they chase after newer methods of marketing, such as social media and SEO. However, this underutilized marketing strategy has a lot of bang for the buck. If you don’t include this method in your overall marketing strategy, you could be missing out on a huge opportunity to build brand awareness and sales.

What is Promotional Product Advertising?

Promotional product advertising is a marketing strategy that utilizes physical products to spread brand awareness. Usually, the products are items that are useful, such as pens, coffee mugs, or calendars. This helps to ensure that the product will remain with a potential customer for as long as possible. It is an excellent way to ensure that customers think of your company first when they require the service you offer. 

Does Promotional Product Marketing Work?

Research shows that people remember the name and details of the company that gave them a promotional product. They are also more likely to have positive feelings towards the brand that gave them the free product.

When you give out promotional items, it is a way to inexpensively create advertising exposure. When customers use the mug you gave them for their office coffee or loan that pen to their friend, they are advertising your business. Evidence shows that people frequently do business with a brand after receiving or using a promotional product, which boosts sales. When you compare all that exposure to the cost of promotional materials, it becomes clear that they are one of the most cost-effective forms of advertising that you can invest in.

What are the Most Effective Promotional Items?promotional products

The most effective promotional items are things that will be used every day by your target market. You want to make sure that you are giving away products that people are actually going to want to keep. This will be different depending on your target market. 

Branded pens, calendars, and custom tote bags are just a few of the popular choices that are available. Make sure you consider the durability of the item you are giving out as well as its usefulness. A cheaply-made product that falls apart and gets thrown away isn’t going to have the same level of exposure that a higher-quality item will.

At Greco Graphics, we can provide you with all of the branded promotional products you need for your business. Find out more by visiting our website or giving us a call at (978) 663-9122!