Struggling to Keep Your Name in Front of Your Clients? Here’s How to Fix It


When it comes to spending money on promotional products, small business owners are often hesitant to spend the cash. But getting your company name in front of customers is essential if you want to stay in business. When your clients regularly see your name or company logo, it sits subconsciously in their mind. Then, when they need your product or service, they think of your company first, which generates more business for you and a better business/client relationship.

How Can Small Businesses Promote Brand Awareness?

The best way to promote brand awareness is to make sure your potential customers have as many touchpoints with your brand available to them as possible. A touchpoint is any interaction that a person has with your brand as they go about their lives or consider doing business with your company. Many marketers claim that customers need ten touchpoints with your brand before they are ready to buy. What that means is that you should provide as many of these opportunities as you can.

Promotional products are a great way to provide touchpoints for your business or brand, especially if you are a startup company. Getting your name out there on t-shirts, backpacks, or anything else you could imagine is a great way to generate brand awareness, which leads to more business.

How Do Promotional Products Help a Business?

As busy as everyone is these days, there is no time to sit and focus on what we need as often as we would like to. Keeping your company product or service foremost in someone’s mind is proven to generate more business. There are many promotional products to choose from; pencils and pens, notepads, magnetics, coffee mugs, and glasses are just a few of the items available. 

The team at Greco Graphics has been in the promotional products business since 1988, and we have personalized everything from bottle openers to Frisbees! If you can think of it, we can customize it!  promotional products

If you are looking for promotional products, give Greco Graphics of Billerica, MA a call. We will provide you with a competitive quote and give you ideas for products that would be good for your brand. Call us today at 978-663-9122, and someone from our design team can discuss your ideas and get the ball rolling!